Il Makiage Woke Up Like This Foundation Review
With online beauty sales booming, it's clear that we've learned to love buying make-up via our phones, rather than heading into a store (remember those?). But while it might be easy to add together a favourite lipstick or trusted eye palette straight into that virtual cart, foundation remains the final frontier. With and then many nuances in shades, not to mention undertones, selecting a base of operations product without an in-person swatching session remains risky.
This is where new tech-led beauty brand Il Makiage comes in. Y'all've probably heard of them, or at least seen a slice of their major Instagram presence. Launched just 2 years ago, the brand wants to finally brand shopping for foundation online a practical reality, using a comprehensive PowerMatch algorithm to atomic number 82 you to your perfect bottle of its signature Woke Upwardly Similar This foundation, which comes in l shades.
The quiz itself is pretty straightforward: questions progress from your skin type (so far, and then standard), onto your preferred method of application, and finally a prepare of questions to determine your exact peel tone.
Simply tin can a foundation seen but through a screen actually live up to such high expectations? According to the 328,000 people who take left an independent 5 star review, yeah. Not simply practice thousands of make-up wearers sing the foundation's praises, but it's also the near-reviewed production in the US – no large deal.
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Nosotros had to run into if the foundation lived upward to the hype, and so our beauty team put the famous formula to the exam on camera...
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That's not all, either. While the make'southward signature foundation is clearly the star of the testify, there's too a sprawling collection of eye, lip and face products to explore. You can but shop via production, or ringlet through the brand's countless catalogue of artists and influencers for a spot of inspiration, before clicking through to purchase their kit.
Permit's exist honest here – when I first heard most the brand, I wasn't completely sold. Anything that forces its style into my eyeballs via an ambitious #ad campaign generally makes me sceptical, and the fact that I can't swatch half a dozen shades earlier selecting my best friction match e'er makes me lose interest.
But in the name of serious journalism, I took the quiz and waited patiently for my perfect foundation match to get in at my door.
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And then, let's talk virtually the formula. I'm loyal to light and glowy coverage (Kevyn Aucoin Stripped Nude Pare Tint, if you lot're asking), so seeing all the completely poreless influencers bankroll this i brought me out in a bit of a sweat.
But I have to say, I actually kind of...love it? The coverage is indeed major, even so it doesn't feel like a heavy-duty foundation at all: in fact, I completely forget I'grand wearing information technology during the day. The finish is a piddling more than matte and velvety than I'd normally go for, only it doesn't feel dry out or cakey, even subsequently a full twenty-four hours's article of clothing. And the shade? Going against all expectations, mine was perfect. Embarrassingly, it'due south better suited to my tricky-to-match, pale merely warm-toned skin than the foundations I've chosen myself.
Would I buy it again? For days when I demand to step up my coverage, admittedly. And while I'm there, I'd add these four similarly brilliant heroes to my gild likewise...
Shop our other Il Makiage faves
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Source: https://www.cosmopolitan.com/uk/beauty-hair/a32900798/il-makiage-review/
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